Impact of Customer Predictive Ability on Sustainable Innovation in Customized Enterprises

Customer-centric service innovation performance has become a common businesses goal to pursue, particularly for service-oriented manufacturing companies. However, the continuous focus on impact of enterprise resources and capabilities in fails truly consider market orientation customer as core influencing factors at an individual level. This article explores new behaviors driven by predictive abilities, revealing process customer-driven value creation sustainable within enterprises. Ships are typical representatives customized study examines role shipbuilding companies, starting from 20-year historical analysis global shipping markets. By exploring characteristics markets, this investigates behavioral abilities Employing time series panel data machine learning algorithms, specifically random forest model, reveals strong statistically significant correlation between ship deliveries Baltic dry index (BDI), with larger ships having more pronounced consumer market. The confirms that these two variables, combination, can comprehensively reflect ability serve crucial decision criteria investment production. Furthermore, based principal component levels Granger causality tests, demonstrates is cause Customer influences enterprises varying degrees. research provides valuable insights companies regarding engaging international markets understanding customers.